My Perfect Hotel, SayGames’ latest hybrid casual hit, becomes the most downloaded game in the world

‘My Perfect Hotel’ launched globally in August 2022 and reached top 10 free game position in all key markets, with 50 million downloads up to date. By utilizing a long term product and marketing strategy, SayGames and Redux Games were able to significantly improve the game monetization performance using the publisher’s tools, SayGames Services, created for streamlined hybrid casual games marketing analytics, liveops, A/B testing, creative testing, playable performance testing, competitor analysis, game analytics and more. As a result, SayGames were able to scale the user acquisition globally, with the game reaching the top 1 free game position in 50+ countries, including the US, adding 1 million players per day and being the most downloaded game in the world.

SayGames’ portfolio of successful hybrid casual games is growing fast with more releases reaching a significant revenue growth such as ‘DreamDale’ by Hypernova Games.

Anton Volnykh, Chief Publishing Officer, stated that the publisher’s long term approach to product development and marketing continues to be very successful with more games becoming global hits over time, after many months of improvements and iterations, which is quite different from the hypercasual model with its fast releases and short product life cycles.

Yegor Vaikhanski, CEO of SayGames, said that the publisher will continue executing on its hybrid casual and liveops games strategy with more games in development: “Our continuous investment in our publishing tools and growing liveops expertise is showing positive results, allowing us to operate and market global hits such as ‘My Perfect Hotel’. There is still a long way ahead and we will continue to work closely with our developer partners to ensure we provide the best possible products to create truly successful games.”

Stride PR for SayGames

Eliott Garcia
eliott@stridepr.com